Why Buy From a Certified Dealer

Colorado Boat Center was one of the first Marine Industry Certified Dealerships in the country and is one of only two certified dealers in Colorado.

Five-Star Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience.  The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations.  The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction.  Criteria compliance must be verified by an independent program consultant, and dealers are re-evaluated every year to ensure they continue to meet the Certification requirements.

Certification also includes a commitment to adhere to a Consumer Bill of Rights.  This document, posted in the dealership, lets Colorado Boat Center customers know what to expect and outlines how they will be treated.  It is Colorado Boat Center’s commitment to their valued customers.

By achieving Certification, Colorado Boat Center has demonstrated that they are dedicated to providing their customers with a consistent and positive experience every time they visit the dealership.  Customers will know when they see the Five-Star Marine Industry Certified Dealership logo in the window that the dealership cares about their boating experience from purchase to service and beyond.

In order to obtain the Five-Star Marine Industry Certification and become re-certified annually, Colorado Boat Center employees must demonstrate that they meet the Certification criteria and best practice standards in the following areas:

  • Customer Satisfaction Measurement
  • Posting of the Consumer Bill of Rights
  • Employee Satisfaction and Development
  • Technical Training
  • Maintaining a facility that is competitive for the marketplace
  • Maintaining and improving consistent processes in all departments (Sales, Service, Parts, Follow-up)

With its roots in the international quality movement, the Marine Industry Certified Dealership program applies these qualities and continuous improvement principles to retailing in the recreational boating industry.  Boaters can expect to have the best experience at a Five-Star Marine Industry Certified Dealership.

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