About Us

At Colorado Boat Center it’s all about people…

Our dedicated staff, our pro fishermen, our manufacturers & vendors, and our customers. We value each and every one of them and are thankful each day for the opportunity to work and play together…just like a family.  It’s pretty easy to be an award-winning company with a team like that.  Colorado Boat Center has received individual awards and recognition for customer satisfaction ratings averaging over 99% and volume sales from Barletta, Chaparral, Starfcraft, Mercury/Mercruiser, Volvo Penta and Yamaha. Since 2006, Colorado Boat Center has been recognized as one of Boating Industry’s Top 100 Dealers in North America and was named Boat & Motor Magazine’s Dealer of the Year for 2008.  Our very own Nancy Smith was named the Marine Retailer’s Assn of America’s “Woman of the Year” for 2009 and CBC received Boating Industry’s “Best in Class” for Training in 2013.

Being family-owned and operated gives us a chance to get to know people in a much different way, and that results in treating people differently.  Our philosophy, “we treat everyone the way we would like to be treated, and around here that means…like you’re one of the family”.

10 Reasons to Join Colorado Boat Center's Family


Learn About Colorado Boat Center's History


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Our Philosophy

"We treat everyone the way we would like to be treated, and around here that means… like you're one of the family."

Certified Dealership

Colorado Boat Center was one of the first Marine Industry Certified Dealerships in the country and is one of only two certified dealers in Colorado.


Top 100 Dealer

The Top 100 is an annual ranking of dealerships that are unsurpassed in overall business operations, customer service, professionalism and all the characteristics that go along with them. Colorado Boat Center has been named to Boating Industry's Top 100 list since 2006.


Better Business Bureau

BBB helps people find and recommend businesses, brands and charities they can trust. Colorado Boat Center current rating is A+

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Meet Our Colorado Business Family

Tom Smith
Nancy Smith
Eric Smith
Ashley Read
Scott BonGiovanni
Brian Englund
Jamie Click
Brandy Walker
Parts Warranty
Jordan Stocking
Nate Kissam
Service Writer
Rizzo and Bucky
CBC Greeters